About Us

At The Reform Co, we started with a simple question: why does taking care of your health in Australia have to be so complicated? Between expensive memberships, busy schedules, and booked-out classes, we saw too many barriers stopping people from making movement part of everyday life.

That’s why we created The Reform Co - to deliver high-quality Pilates reformers designed for convenience and consistency. We believe everyone, from beginners at home to committed practitioners, should be able to experience the benefits of Pilates whenever it suits them.

We were tired of spending hours working around studio timetables, only to miss out when classes didn’t fit our schedule. With The Reform Co, you can work out on your terms - in your own space, at your own pace, as often as you like.

Our approach is simple. By partnering directly with trusted manufacturers and cutting out the middleman, we keep costs fair while maintaining uncompromising quality. The result is a durable, elegant, studio-grade reformer at a price that makes sense.

As an Australian-owned company, we value honesty and practicality. Our customers aren’t just buying equipment - they’re joining a community that believes in making health and wellness accessible, flexible, and sustainable.

At The Reform Co, we’re here to challenge the old model and bring freedom back to fitness - because reformers should be about reforming your body and mind, not your schedule.